Commercial
Cycle of commercials for Cooper & Hunter
The central theme of this commercial series was to evoke the concepts of torsion and quality. Each element served as a symbol: the athlete's weight symbolized reliability and quality, the ballerina's pirouette represented lightness and airiness, and the violin embodied classic elegance. The series comprised various types of commercial videos, including single pieces and separate segments for each distinct story, delivering a nuanced and engaging narrative for the brand.
