Commercial
deToos Built-in Vacuum Cleaner Commercial
Introducing the commercial video for deToos, showcasing the innovative American systems of built-in vacuum cleaners.
Our primary focus in this project was to cultivate a warm and friendly family atmosphere. We depicted parents who, instead of scolding their children for mischief or a messy floor, approached them with love and understanding. The underlying philosophy of the family became the cornerstone of this video, emphasizing the importance of a harmonious and caring home environment.
We conducted a meticulous casting process to select the actors for the deToos Built-in Vacuum Cleaner commercial. The chosen children, who happen to be actual brothers and sisters, exceeded expectations. Despite the common perception that working with children is challenging, our experience proved otherwise. The young actors seamlessly handled their responsibilities, working alongside adults and accomplishing tasks with a 100% success rate.
The on-set dynamic was exceptional, with the children portraying the roles of parents impressively. The genuine familial bond and the authentic atmosphere of family life translated seamlessly into both the set and the frame. This aligns precisely with the customer's vision, creating a commercial that captures the warmth and authenticity of a real family.
