Commercials
Cycle of Commercials for MLCI Financial Company
Embarking on one of my initial significant advertising endeavors, I spearheaded the creation of five promotional videos and infographic segments for the new financial company, MLCI. This expansive project demanded meticulous attention to detail, considering both its scale and tight deadlines.
Our pre-production phase was comprehensive, featuring a thorough casting process that included professional actors, including children. We carefully selected and secured locations, ranging from the airport and Vozdvizhenka district to the unique settings of 'Sheep Hunt' restaurant and 'The Fifth Element' sports club. Notably, we even managed to feature a Tesla, a rare sight in Ukraine back in 2014.
Over the course of five full shooting days, we captured the essence of MLCI's brand and offerings. The result was a set of compelling commercials, ready to showcase the financial company to its target audience."
The original concept involved merging three commercials into one interactive video on the website, allowing visitors to press a button and switch between stories at any moment, essentially granting them the ability to edit the stories themselves. Although this innovative idea was later abandoned by the customer, it posed a unique challenge during the shooting phase.
To achieve synchronization and identical actions every second across the three stories, we utilized plebeeks for precise control. This intricate process added a layer of complexity to the production, highlighting our team's adaptability and technical prowess in navigating evolving project requirements.
In addition to the commercials, we crafted a presentation video featuring 3D graphics for one of the company's projects. We also developed a marketing video elucidating the intricacies of financial contributions, their operational mechanics, and the associated benefits.
Throughout all these videos, our approach was tailored to the diverse target audience of the company, encompassing mothers with children, students, and businessmen. We endeavored to simplify complex financial concepts, making them accessible and easily comprehensible for viewers, thereby demystifying the intricacies of financial markets
